Most content today is arbitrage, simply moving information from one place to another. Very few blog posts create new information. Most serve to remix, curate, and copycat existing content, transferring the same core information from one website to another. If all your content does is shuffle common knowledge around, then I have bad news: the […]
Beginner’s Guide to Content Marketing Reporting
Not sure how to prepare your content report? I get it — too many metrics to report, and what should a report look look in the first place? I promise this will change by the end of this guide. In this guide, you’ll learn the three best practices of reporting and eight types of information that […]
Save Time With Keywords Explorer Tool
Keyword clustering tools group keywords with the same or similar intent. This makes it easier to take action on your keyword research because it tells you which keywords to target on the same page. Unfortunately, most keyword clustering tools aren’t exactly quick… For example, I asked a popular keyword clustering tool to group 4,703 keywords. It […]
The Role of SEO in Mergers and Acquisitions
SEOs have a lot to offer companies during the merger and acquisition (M&A) process. They can help identify acquisition targets, do due diligence and help with valuation and risk identification, identify future opportunities, work with teams on website migrations, monitor migration progress, and train new teams in best practices. Acquisitions can have a dramatic impact […]
Website Traffic Down? Maybe It’s Not Your Fault
If your site has lost traffic, it’s natural to wonder what you’re doing wrong. But what if it’s not your fault? Let’s be real. Most of the time, it’s likely that it is your fault in some way. You may have site or content quality issues you were unaware of or low-quality links dragging down performance. […]
How to Avoid Ruining SEO During a Website Redesign
It’s too easy to break your SEO during a website redesign. Here’s a foretaste of what can go wrong: Loss of rankings and traffic. Loses of link equity. Broken pages. Sluggish page loading. Bad mobile experience. Broken internal links. Duplicate content. For example, this site deleted about 15% of organic pages (yellow line) during the redesign, […]
There’s No Such Thing as “Accurate” Search Volume
I often post my favorite new Ahrefs features on X. And last time I announced our newest addition to Keywords Explorer, someone replied with this: I mean it is good for seasonal keywords but to be honest it would be great if the search volume in general would be more accurate… — Kim von Däniken (@KimvonDaniken) […]
Yes. Affiliate Marketing Is Legit. But Is It Worth Your Time?
Affiliate marketing is where you promote another company’s product or service in exchange for a commission. When people click your link and buy the product or service, you make money. It is absolutely not a scam. It is legal, as long as you comply with relevant laws and regulations in your country. For example, here are FTC’s […]
I Replaced Google with AI For a Week. Here’s What I Learned
I was scrolling through X last year when I saw this tweet from the CEO of Shopify: It made me pause and think: Can you really replace Google with something else, like AI? I grew up with Google after all; it had never crossed my mind that one day I would stop using the search […]
You Can’t Compare Backlink Counts in SEO Tools: Here’s Why
Google knows about 300T pages on the web. It’s doubtful they crawl all of those, and at least according to some documents from their antitrust trial we learned they only indexed 400B. That’s around .133% of the pages they know about, roughly 1 out of every 752 pages. For Ahrefs, we choose to store about 340B […]