Category: Digital Marketing

I was scrolling through X last year when I saw this tweet from the CEO of Shopify: It made me pause and think: Can you really replace Google with something else, like AI? I grew up with Google after all; it had never crossed my mind that one day I would stop using the search […]

Google knows about 300T pages on the web. It’s doubtful they crawl all of those, and at least according to some documents from their antitrust trial we learned they only indexed 400B. That’s around .133% of the pages they know about, roughly 1 out of every 752 pages. For Ahrefs, we choose to store about 340B […]

It’s easy to come up with blog post ideas, but writing about random topics won’t get you traffic to your blog. You need to write about topics with traffic potential. How to find blog post ideas with traffic potential The proverb goes, “Give a man a fish, and you feed him for a day; teach a […]

We already do a great job with internal linking on the Ahrefs blog. But we wondered if adding a related posts section would help us and whether users would use it. Our marketing team was fairly split on whether we should have a section like this and whether it would help. I’ve had great results with […]

There are too many content marketing metrics out there. But we know which ones are actually used (we asked on LinkedIn and X). To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it. This […]

For many SEOs in agency, in-house, or enterprise roles, 20% of their job is actually doing SEO, the other 80% is about soft skills like getting buy-in. I always say that 20% of my job is actually doing the SEO, and 80% of communicating, getting buy-in, and moving the boulder so that [stakeholders] can succeed […]

Learning SEO doesn’t have to break the bank. There are plenty of quality free SEO courses teaching everything from the basics to keyword research to link building. Here are ten that won’t cost a dime. 1. SEO Course for Beginners Course provider: Ahrefs Duration: 2 hours Instructor(s): Sam Oh Level: Beginner Link: SEO Course for Beginners What you’ll […]

People use mental models to comprehend reality, solve problems, and make decisions in everyday life. SEO is not an exception here, yet it’s not a topic you often hear about in this industry. The thing is, you need to be careful with mental models because they’re sneaky. We tend to develop them during our lives, […]

I’ve used Ahrefs since 2016. I thought I was a power user, but since joining the team, I’ve discovered a bunch more use cases that I can’t imagine living without. Here are five of my favorite ways to use Ahrefs for content marketing: 1. Reverse-engineer your competitor’s entire content strategy Let’s be honest: we all […]

At Ahrefs.com we’ve got 9.7k cases of multiple rankings. It’s when a site ranks for a keyword with more than one page. Now, classic SEO theory says that if you rank with more than one page for a keyword, it’s a cannibalization issue, and you should fix it. But when I spent a day carefully reviewing a […]