Free SEO tools may be limited, but you can still use them to do SEO. You just need the right ones to cover your use cases. Add these 36 free SEO tools to your SEO toolkit. Monitor your website’s SEO health, see who’s linking to you, and learn what your website is ranking for on Google. […]
Free Website Audit Checklist
Get the week’s best marketing content Have a feeling your website needs an audit but don’t know how to go about it? Trying to win new clients for your agency with a website audit? Check out our website audit checklist to discover the critical issues you need to fix. We’ve cut out the fluff and pinpointed […]
How Much Does SEO Cost in 2023? [Industry Research]
We conducted an SEO pricing survey with 400+ industry professionals to find out how much SEO costs today. Here are the key takeaways: Monthly retainers range from $500 to $1,500. Hourly rates for SEO services are often priced at $75 to $100 per hour. Project-based fees are usually between $2,501 to $5,000. Agencies and consultants usually […]
6 Crucial Elements Of Local Visibility
A local landing page is a web page designed to show people and search engines where businesses operate. It can include details on the service area a business covers, directions to a physical shopfront, and information about the staff and services available at that location. You may have heard that Google doesn’t like to rank […]
Google Still Uses PageRank. Here’s What It Is & How They Use It
PageRank (PR) is a Google algorithm that ranks web pages in search results by evaluating the number and quality of links to a page. It operates on the principle that pages receiving more high-quality links are deemed more important and are thus ranked higher. PageRank was created by Google co-founders Sergey Brin and Larry Page […]
12 Key Options With Pros and Cons
A marketing channel is the way through which your message reaches your audience. Some of the most popular channels are advertising, email, social media, and search engines like Google. On the one hand, marketing channels allow you to promote your business so that you can get more customers. On the other, they act as places […]
B2B Content Marketing Explained: Tactics From Real Teams
B2B content marketing is creating content—blog posts, ebooks, videos, case studies—to attract and persuade all the people involved in buying something for a business. That means the person that will use your product or service, but also decision-makers and potential blockers, like the CEO or the legal team. B2B content marketing is a bit like selling […]
How to Start a Digital Marketing Agency (Advice From 100+ Founders)
How do you start your own digital marketing agency? I asked 100+ digital marketing agency founders on X and LinkedIn to find out. Here’s how they started their agencies—and you can too. Choosing what your agency focuses on should be a mix of what people want, what you know how to do (and are good at), and […]
3 Ways to Find a Great Affiliate Niche (With Examples)
Finding a great affiliate niche that’s both low competition and profitable can sometimes seem like finding a pot of gold at the end of the rainbow—but it’s not impossible if you know what you’re doing. In this article, I’ll show you three different methods that make it easier to find your perfect affiliate niche—and as […]
SEO Trends You Can’t Ignore In 2024
Most SEO trends fade quickly. But some of them stick and deserve your attention. Let’s explore what those are and how to take advantage of them. 1. Everyone’s using ChatGPT (and other AI tools) to write content If you give ChatGPT a title and ask it to write a blog post, it will—in seconds. This is […]