Category: Digital Marketing

Many popular link building tactics produce low-quality links that don’t improve SEO performance. Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down the line.  Here are four tactics for building high-quality links that help you stay ahead of your competition, expose your brand to new […]

Link outreach is the process of contacting other websites to ask for a backlink to your website. For example, here’s an outreach email we sent as part of a broken link building campaign: In this guide, you’ll learn how to get started with link outreach and how to get better results.  How to do link […]

SEO writing is the process of writing content to rank on search engines like Google. In this guide, you’ll learn how to create search-optimized content your readers and Google will love. 1. Find a winning keyword If no one is searching for the topic you’re writing about, you won’t get search traffic no matter how high […]

A competitive analysis (or market competitive analysis) is a process where you collect information about competitors to gain an edge over them and get more customers. However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if […]

Welcome to the 2024 edition of our curated list of content marketing statistics. Each year we pick, vet, and categorize a list of up-to-date statistics to give you insight from hundreds of marketers on trends, best practices, or simply things that work in content marketing.  Top content marketing statistics In this section, you’ll find the […]

SEOs catch flak for ruining the web, but they play a crucial role in the search ecosystem, and actually make the internet better for everyone. Let’s get the criticism out of the way. There are bad actors in SEO, people who seek to extract money from the internet regardless of the cost to others. There […]

With 74.1% of SEOs charging clients upwards of $500 per month for their services, there’s a clear financial incentive to get good at SEO. But with no colleges offering degrees in the topic, it’s down to you to carve your own path in the industry. There are many ways to do this; some take longer […]

Keyword mapping is the process of grouping keywords into topics and assigning them to pages. Keyword mapping process The benefit of having a keyword map is that it tells you:  What new pages to create  What they should talk about  How to optimize existing pages  Let’s look at how to create one. Download the keyword mapping template to […]

An SEO campaign is a coordinated effort to achieve a goal, like improving your website’s rankings in Google or other search engines. Campaigns commonly involve keyword research, content optimization, and link building. Learn how to create one in three simple steps.  Anything can be an SEO campaign goal, but here are a few common ones:  […]

It’s no secret that the web is growing by millions, if not billions of pages per day. Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that number of pages every two minutes.  But how much […]